Consumer Packaged Goods
Sea Cliff Consulting experience provides not only analysis and recommendations for clients in the standard Consumer Packaged Goods industry, but also works with our clients towards comprehensive digital transformation of their systems, processes, and analytics. Sea Cliff will leverage customized tools and analytics to suit your needs while helping to modernize your digital tool kit and strategies.
CPG Industry Overview
Over the last century, consumer packaged goods (CPG) giants have invested considerable resources into building brands which are recognized and sought out by consumers. Until recently, this compounding marketing investment has paid rich dividends as these brands have become household names and, more importantly, standard household items. However, new trends in the 21st century have begun to disrupt CPG markets, making the connection between consumers and brands more important and more challenging than ever.
CPGs have generally not kept pace with other sectors when it comes to digital modernization. In 2020, a survey found that CPGs were amongst the least digitally advanced companies, when compared with the Banking, Transportation, Travel and Hospitality industries. In a time where competitors are entering the market at a rapid pace, now is the time to address these concerns.
Sea Cliff Consulting believes that with accurate analysis, seasoned expertise, and the right data and analytic tools, clients in the CPG industry will better understand the changing needs and preferences of their customers in order to garner customer loyalty and sales in a 21st century market.
Consumer preferences are constantly evolving, with current forces being shaped by unique Gen Z preferences and overall market preferences focused on healthy eating, healthy lifestyles, and personalized options. Sea Cliff Consulting will use a data-based approach to evaluate your product to market fit and forecast trends that will allow you to keep pace with your customers.
Preferred channels to buy and consume your products continue to shift. Sea Cliff Consulting will leverage data on historical sales and current market trends to optimize your position across fulfillment channels, including but not limited to direct to consumer, online/in-store hybrids, online marketplaces, as well as traditional brick and mortar aisles.
Consumers are increasingly motivated to support products and companies that are environmentally friendly. Our team of experts can help you select how and where you can most effectively reduce your carbon footprint in logistics, manufacturing, and packaging.
Sea Cliff evaluates procurement data to identify potential opportunities to lower production or sales costs, consolidate parts and materials and/or negotiate costs upstream or downstream of production.
Consumer Packaged Goods Insights
We are conducting anonymous market research with enterprise organizations’ demand planning teams. Our goal is to understand how much time is consumed in your monthly demand forecasting processes.
Evaluating sales performance is frequently conducted through CRM systems, Excel spreadsheets, and visualization dashboards, yet…
Industries
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