Revenue Management

Effective revenue management increases the profitability of existing supply networks by predicting consumer demand and adjusting inventory, pricing, and incentives accordingly. The rise of eCommerce and globalization has heightened customer awareness and increased the demand for systems integration. The continuously changing eCommerce landscape and ephemeral nature of consumer trends makes it challenging for companies to make confident long-term decisions about capacity, product development, pricing, distribution, and customer collectability. Companies must adapt their revenue management practices to accurately predict consumer behavior and keep up with evolving markets.

Sea Cliff Consulting assists clients with revenue management by providing a constellation of related revenue optimization models to cover every aspect of sales. Among these are demand models to analyze the impact of controllable and uncontrollable factors on demand, pricing and incentives optimization models to deduce the ideal incentive types and amounts, and mix optimization for effective marketing. Taken together our analytics include factors ranging from price, incentive, marketing, and distribution to competition, regulation, and economic conditions in order to deliver clients dependable revenue management solutions.  In addition, Sea Cliff performs customer profitability and customer collectability analytics to drive revenue generation. Insight into most and least profitable customers helps clients to predict customer collectability and make informed decisions on pricing, incentives, channels of distribution, production, and capital investment.